For the current young people – the Zoomers – the news cycle is a constantly evolving mix of social media and mainstream news. The environmental crisis remains a top concern, fueling activism and demanding swift responses. Beyond that, discussions around wealth gaps, equality – particularly regard
Born roughly between 1997 and 2012, this generation – often referred to as Gen Z – presents a unique set of characteristics for marketers, educators, and just about everyone else. They’re digital natives, having grown up with the internet and social media, which
For this generation, updates isn't only delivered through conventional media. Instead , Gen Z hunts for perspectives on channels like TikTok, Instagram, and Twitch, shaping their perception of current events. sustainability remains a key focus, alongside equality movements and cost of living— all